Life Choice is happy to pass Alive discounts on to our wholesale customers, but we ask that retailers would participate by ordering at least 12 of the featured Alive product(s), and also pass the savings along to retail customers, as well.
We are currently running sales on the following products, which will be half off for our wholesale customers:
Memory Support (expiry 03/15)
Healing Male Prostate (expiry 04/15)
Healing Male Cream (expiry 12/15)
Recovery H Cream (expiry 12/15)
Lean Energizer with L-Carnitine (expiry 11/15)
Lean Night (expiry 10/15)
Please keep in mind that products are usually potent 2 years after the expiry date. These sales will run as long as stock lasts.
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Thoughts on the New York Supplement Controversy
In the US, Attorney General Eric T. Schneiderman recently announced that his office sent letters to four major retailers for allegedly selling store brand herbal supplement products in New York that either could not be verified to contain the labeled substance, or which were found to contain ingredients not listed on the labels.
The Attorney General requested the companies provide detailed information relating to the production, processing and testing of herbal supplements sold at their stores, as well as set forth a thorough explanation of quality control measures in place.
DNA testing, performed as part of an ongoing investigation by the Attorney General’s Office, allegedly showed that, overall, just 21% of the test results from store brand herbal supplements verified DNA from the plants listed on the products’ labels — with 79% coming up empty for DNA related to the labeled content or verifying contamination with other plant material.
This revelation has put the industry on edge. Part of the CHFA's response can be read below:
CHFA reminds all consumers that Natural Health Products (NHPs) are regulated by Health Canada under the Natural Health Products Regulations that follow a strict protocol for licensing all NHPs sold in Canada to ensure consumer safety. This pre-market approval process has positioned Canada as a global leader in the regulation of NHPs . . . While CHFA in principle supports the evolution of new and proven testing techniques to ensure consistent and high-quality products are available to Canadians, the DNA barcoding technique for the review of NHPs has not been validated by Health Canada or other regulatory authorities, nor is it widely available to manufacturers at this time. In summary, CHFA wants to reassure Canadian consumers that they can be confident in the safety, efficacy and quality of their NHPs by shopping at their local health food store and looking for the NPN on their product label.
This report lists big box quality to the letter, and I agree with the New York Attorney General--these products should be taken from the market, because they offer false hope that they will perform as well as therapeutically produced herbal products. Still, you can’t get silk from a pig's ear. How can you compare what could be radiated, genetically modified through seeds or by cross contamination, or grown on human waste? This has been reported to be themethod on certain farms in China. Also, product testing will not detect if the material is affected by GMO cross contamination. How can you expect to buy therapeutic quality supplements in big box and dollar stores where they are sold for $2 to $3 dollars? Where is the oversight when the empty bottle is worth more than the contents? This gives a bad reflection on true natural medicines, for it places them all in the category of being suspect and ineffective.
With Life Choice, what you see on the label is what you get in the bottle. All our raw materials are purchased based on the purest possible pharmaceutical grade, manufactured in Japan, the USA, or Europe. Hormonal products are vegetarian, with the exception of our raw tissue gland formulations. All amino acids are free form, and purity must be 99.9% or higher. We encapsulate our formulas in vegetarian capsules and not the cheaper animal gelatin form, because the quality of every component is paramount.
We strive to maintain a consistent high quality in all our formulations and to do so we stick with proven raw material suppliers. We never purchase our ingredients based on price, but rather on purity.
Because we use only the highest quality raw materials, the proof is in the results!