Sunday, December 9, 2012

North America Welcomes Back Kava Kava

Life Choice is pleased to announce the legal reintroduction of Kava Kava into the North American market. It is the only manufacturer who has received a Natural Product Number from Health Canada, making their Kava Kava, the first legal approved formulation for the North American consumer.

Why is this important?  It is important because it means that consumer's across North America ( Canada and The United States) can now enjoy the benefits of Kava Kava with no worries over legality or safety.

On June 19, 2012 on Fox News Health with Dr. Manny Alvarez and Chris Kilham, (the Medicine Hunter) both men produced an informative news segment discussing the natural health benefits of Kava Kava to treat anxiety or stress. See The Interview

The Journey.

However, the journey for this natural product (to receive government approval) has not been an easy one - especially in the Western world. Some countries ( Canada, The United States, Germany, and France) have expressed concern in the past over the products safety record. Yet, there are others (in the scientific/health community), who have spoken up and who have defended not only the products safety/health record, but who have continuously touted the many natural health benefits the product has to offer.

Setting The Record Straight.

Dr. Eldon Dahl, ND

In the July, 2012 edition of the New Agora Magazine, Dr. Eldon Dahl, ND and CEO of the Nutraceutical Company Life Choice, wrote an interesting article on the history and benefits of Kava Kava titled Keep Calm And Carry On With Kava Kava. In the article, he not only provides evidence on the products safety record, but he provides a unique insight into the long journey that his company had to take in order to get the product licensed by Health Canada.

"In March, 2012 Life Choice Kava Kava was finally awarded with a Natural Product Number, making it the first legal health Canada approved formulation on the market. Because Life Choice has received the proper safety certification, consumers across NORTH AMERICA can enjoy the natural benefits of Kava Kava supplementation with no worries over legality or safety." (Keep Calm And Carry On With Kava Kava)

Drt. David Miller, ND

In a complimentary article written by Dr. David Miller, ND of Dicentra titled Kava In Canada, the author explores the position of various Western governments towards Kava Kava (Canada, the United States, The European Union) and then proceeds to provide scientific and statistical evidence that would seem to raise doubts about the validity of their decisions in either banning, restricting, or issuing product safety warnings.

"Important scrutiny is necessary before we presuppose that “Kava is toxic”. For example, what is the quality of case reports, the mechanism of toxicity, the source of the kava kava, the extraction method, and dose administered?" (Kava In Canada)

Cheryl Hoard

Finally, in a third article written by Cheryl Hoard titled Kava: Benefits And Safety the author goes to great lengths to show the many benefits of Kava. She then goes into detail questioning the FDA's decision, as well as those of some European Countries, who either prohibited the direct sale of kava, or who issued health warnings regarding the products use.

"In a report commissioned by the American Herbal Products Association, Council for Responsible Nutrition, National Nutritional Foods Association and Utah Natural Products Alliance, Donald Waller, Ph.D., from the University of Illinois-Chicago and board-certified toxicologist, said there is no scientifically supported association of liver disease with the use of Kava which can be found using the FDA case reports." (Kava: Benefits And Safety).

Check out the up coming December 2012 edition of Alive Magazine, Life Choice has taken out a full page national ad in the publication announcing that it has the only licensed kava in North America.  Review The Publication....


Life Choice is a leader in the manufacturing and supply of natural supplements and vitamins. Life Choice only manufacturers and offers the highest quality products including Kava Kava

Ask your medical practitioner, naturopath physician, or health food store manager for products carrying the Life Choice label. Or better yet, please visit our website and check out our products for yourself.

Each Life Choice product has been licensed by Health Canada and each of our products is labeled with a federal government issued natural health product number (NHP).

Life Choice "Healing The Nation One Person At A Time."


The New Agora, (July, 2012)

"Kava In Canada" by David Miller

"Kava: Benefits And Safety" by Cheryl Hoard

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