On June 19, 2012 on Fox News Health with Dr. Manny Alvarez and Chris Kilham, (the Medicine Hunter) both men produced an informative news segment discussing the natural health benefits of Kava Kava to treat anxiety or stress. See The Interview
Kava Kava is best-known as a ceremonial South Pacific beverage. The earliest European knowledge of Kava Kava dates back to the late 1700s, with the journeys of Captain Cook.
Today, usage of Kava Kava beverages in tropical climates is similar to the use of alcoholic beverages in the West. However, the plant from which the beverage is made was found to have useful properties to reduce stress, fatigue, pain, and anxiety. It was then that Kava Kava supplements became quite popular.
In 2001, the FDA stated that Germany and Switzerland had reported 26 cases of liver toxicity; these were allegedly associated with Kava Kava. Word of the FDA’s investigation spread, and the following year, the governmental health agencies of several countries banned all preparations containing Kava Kava.
Although the U.S. never banned Kava Kava, outright, FDA distrust of the product has lingered because the product’s safety remained unverified. Commenting on the current state of the North American Kava Kava market, Dr. Dahl says, “The U.S allows the over the counter sale for Kava Kava, but considers the product at risk since the safety standards have not yet been implemented. In Canada, the situation is a little different. All preparations containing Kava Kava were prohibited.”
He continued, “We are now the only licensed company in North America that has received the safety certification. All other companies are held as suspect and carry severe warnings. In the U.S., suppliers have umbrella protection under the Dietary Supplement Health and Education Act of 1994 (DSHEA). However, this will soon change and will be regulated along the lines of the Natural Health Products Directorate (NHPD) in Canada.”
Check out the up coming December 2012 edition of Alive Magazine, Life Choice has taken out a full page national ad in the publication announcing that it has the only licensed kava in North America. Review The Publication
For the last two years, Life Choice has attempted to legally bring their Kava Kava back onto the North American market. In March, the company was finally rewarded and formulated the first Kava Kava product to receive a Natural Product Number – and therefore, a green light from Health Canada.
With these developments, Americans and Canadians across North America can enjoy the natural health benefits of Kava Kava supplementation, with no worries over legality or safety.
Life Choice is a leader in the manufacturing and supply of natural supplements and vitamins. Life Choice only manufacturers and offers the highest quality products including Kava Kava
Ask your medical practitioner, naturopath physician, or health food store manager for products carrying the Life Choice label. Or better yet, please visit our website and check out our products for yourself.
Each Life Choice product has been licensed by Health Canada and each of our products is labeled with a federal government issued natural health product number (NHP).
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